Use Receipts as a New Marketing Channel

Think receipts are just proof of purchase? Think again. In the digital era, receipts become a powerful marketing tool — one that retailers often overlook.

Turn every receipt into engagement

When a customer scans or receives a digital ticket, you have their attention. This is a high-engagement moment that can be used to highlight offers, loyalty programs, or upsell opportunities — all without disrupting the checkout flow.

Personalize your message

Digital receipts can be dynamically personalized based on purchase behavior. Someone who buys skincare might see an offer for a related product. A frequent shopper can be rewarded with a loyalty bonus. Paper can’t adapt — digital can.

Collect feedback in context

Adding a short survey link or satisfaction score request at the bottom of a receipt helps you gather insights when the experience is fresh. It also shows customers you care about their feedback.

Measure and iterate

Unlike printed flyers, digital receipts let you track clicks, opens, and conversions. You can test different formats, messages, and placements to see what drives results — turning receipts into a measurable marketing asset.

Respect privacy

With tools like ScanTicket, you can send marketing within the receipt itself, without needing extra emails or permissions — and without compromising user privacy or violating GDPR rules.

Conclusion: Receipts are no longer just administrative. They’re a direct marketing channel that’s timely, relevant, and data-rich. Start treating each one like a micro-campaign — and unlock new value after every sale.

📲 The app is available on iPhone and iPad. ScanTicket on the App Store